Rumours: Google To Buy FeedBurner For $100 M

Last Week, rumours prevailed over the Web that Google is looking ahead to buy Feedburner for $100 million, No, it's not at all a bit amount for Google. Though there is no official complements made by Google on this. I think that it should happen and if so, google will integrate this tool with Google Analytics. Google Analytics is a service offered by Google to generate the detailed reports of the visitors who visited your blog or website. It makes use of the heart of google, the webmaster using which you can keep track of your visitors and their geographical location.




Frankly speaking, as a blogger, to promote my blog, I would love to burn a feed using the service provided by same vendor on which I am blogging(Google). But it is very tiresome doing the process of signing in to FeedBurner and then burning our feed and so on. RSS market is a very rapidly evolving as far as advertising is concerned. All the funda of RSS is, Today we are reading blogs via RSS by subscribing to them in a separate windows. Like google reader or yahoo sources. But did you observed that when you are viewing those blogs view RSS, RSS is actually eliminating the use of potential Ads like Google Adsense and Ads from other sources, just try out in Google Reader if you have any doubts. This is generating a huge loss to publishers as they rely on the income generated by the people who view or click these Ads. So if Google goes ahead with buying FeedBurner, then it will be advantageous to both the companies and off course users will feel the touch of all the services under same Google platform. The Blogger, The Adsense, The FeedBurning etc…

Google has proven by buying Doubleclick that it is not going to stop. This deal will come as a new opportunity for Starters who have AdSense accounts but were excluded from the Feedburner feedavertising program because of low subscriber base. Whatever it is but this deal will definitely make $$$$ for Google and Google will Rule this Web without any competitors. I think Google should go for it...