Saturday, September 08, 2007

IPhone Price cut

As the holiday shopping season coming in, Apple has cut the price of its most hyped gadget of the year IPhone, which was launched 2 months back.

Is it Price Cut???

Yes, you read it right!!!!!

Now you will get an 8GB IPhone at $399 instead of $599. But this is was not all, Apple had to face the heat of this price cut from the early buyers of its most hyped IPhone. Soon after this news was announced, Apple’s shares went down by 5 percent, but slowly bounced up by the end of the day.


Jobs’ Say on Price Cut

Apple CEO Steve Jobs said at his company’s website that Apple disappointed some of its customers by cutting the price of IPhone 8GB model. He apologized to all his customers and announced to offered a credit of $100 to all those loyal customers. Many customers took IPhone price cut as an opportunity and rushed to their local stores. However Ryan Roth who bought IPhone at $599 on Friday chalked up his purchase,“the worst timing ever”. He has been waiting to purchase a cell phone from last four years and after researching, he purchased IPhone, but he get some relief when Apple’s spokeswoman Natalie Kerris announced that the customers who has purchased IPhone within last 14days and have a receipt can get a full refund under Apple’s return policy. Provided they haven’t opened the product, if they have opened it, then also they would get the refund but with some price difference.

Latest from Apple

The 4GB model has been discontinued, Apple also launched a bunch of IPods last Wednesday which includes a 16GB IPod at an estimated cost of $399 using which, user will be able to connect to web wirelessly and purchase songs on the go at Starbucks from early October starting with NY city. As per this partnership, the coffee chain’s icon will light up on the touch whenever a user is near a shop that has Wi-Fi access. The new IPod also incorporates a touch screen which IPhone presently has, it also has an added advantage of downloading songs from ITunes and Wi-Fi stores. Apple also announced that they are on track of selling 1 million IPhone in United States by the end of September.
Rumors

There are speculations in consumer electronics market that this price cut is probably due to a newer versions of Apple’s IPhone to be launched later this year. The new IPhone would have all the fixes to the bugs which exist in the present model. It would come with a removable battery, as it is difficult to remove the battery in the present model. It would also have an improved screen. Seeing this, Microsoft cut the price of its Zune digital music player by $50 to $199. However this was not officially announced by Microsoft, as it was written on Zune insider blog run by one of its employee’s. The software giant met its target of selling more than 1 million units before the end of June.


With Apple II in 1970 and after reinventing the personal computer in 1980 named Macintosh. Apple is a leader in consumer electronics market. The innovative products such as IPod, now the mobile product such as IPhone, the award winning computers, OS X operating systems and other professional applications has already proved Apple’s ability in today’s competing market. Apple has managed to sell more than 110 million IPods since they debuted in 2001.



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